Stefan 
If you want to build your brand, LinkedIn is the largest professional network platform in the internet, with more than 400 million members in more than 200 countries and territories. The solutions it offers expanded beyond hiring and networking, to include robust company pages, highly targeted advertising solutions, and a publishing platform.
Build your education agency brand presence
Education agencies can build a profile on LinkedIn, that showcases products, employee networks, blog posts, upcoming events, and status updates. Users can follow your profile to learn more about your agency, just like on Twitter or Facebook. You can also advertise job openings on LinkedIn and search for potential candidates. This makes LinkedIn and great place for recruiting talent.
As an education agency owner, you should encourage your education counsellors and branch managers to participate on LinkedIn, so they can promote your brand and their own personal brands. Asking your education advisors and managers to share your education agency’s posts, and join and participate in relevant groups will build your brand’s presence in the international education industry.
In order to establish a strong LinkedIn presence, you will need to leverage different aspects of the social network, and these include:
Groups
These are communities formed around topics of interest, industry, title, professional organisation, brand, etc… In groups, users can share articles, post jobs, and exchange advice. Groups can be a strategic way for your education agency to create a community of international students, gain insight into their pain points, and develop relevant conversations.
LinkedIn offers a variety of functionality controls in groups. For example, you can choose to have an open or closed group, turning on or off the ability to post jobs, etc… These settings will need to match the goals of the community you are trying to build. You can use Groups to locate potential customers. All you have to do is make a list of keywords that relate to your international students or countries you are targeting, and run a search for any LinkedIn Groups related to the keywords. Once you find the right groups, you can participate in discussions, ask questions, and make connections.
Content sharing
You will be able to share posts on your education agency’s LinkedIn page. If you want to build followers, posting on LinkedIn is the key. LinkedIn is perceived as a professional network, therefor your content mix should be fairly professional and engaging. Educational posts perform very well, because members are on LinkedIn mainly for professional purposes.
If your purpose is to expand your personal brand and thought leadership, LinkedIn Pulse is the latest offering by LinkedIn. You can publish to LinkedIn Pulse and, if you get enough readership and distribution through their own network, LinkedIn will share it broadly across the network which in turn, will increase the visibility of your post.
If you want to build your education agency’s brand, cultivating a set of thought leaders in your company will definitely be beneficial. By using LinkedIn Pulse articles, you will increase your inbound links, support your thought leadership platform, increase the followers on your education agency’s profile page, and boost your social following on other social platforms.
Showcase Pages
These are extensions of your education agency’s company page designed to highlight specific services you offer. Showcase pages are useful when your education agency offers multiple solutions with different types of fans and followers. For example, if your company offers education counselling services as well as migration advice, you can build separate showcases that highlights these solutions to your target market. Having these segments will allow students as well as potential migrants, to follow the part of your business they are interested in.
Profile page
This is where your users land when searching for your education agency or clicks on the logo from a user’s profile. Profile pages are a free LinkedIn service for any user looking to start one on behalf of their brand. This is the primary, branded landing page on LinkedIn so make sure your give it a careful thought about the images and messages you will use, because they will represent your brand.
Tips and tricks
Participate
Encourage your staff, education counsellors, managers, etc... to participate on LinkedIn Pulse and LinkedIn Groups to build their network and generate awareness around your education agency’s brand;
Create
Create and build a group for your international students;
Optimise
Optimise your LinkedIn Page for SEO by including your top keywords in your education agency’s description, to see a real impact in search results;
LinkedIn Pulse
Use LinkedIn Pulse to engage with influencers and keep up with the international education industry news.
